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The volume of text spam remains comparatively small, because those spammers who are just trying to sell a product—Cialis, say, or fake Rolexes—have largely stuck to email, which remains the cheaper option. The latest wave of text scams is a cut above your typical Nigerian bank fraud. S.-based e-crooks and semi-legal websites, these swindles use confusing privacy notices and fine-print consent forms to lend a veneer of plausibility to attempts to separate you from your personal and financial information.

It first asks you to confirm your email address, then requests your name, date of birth, phone number, and mailing address.

’ ” says Mike Reading, Cloudmark’s director of technology for the Americas.

To end reply STOP.” Annoyed, I typed “STOP” and hit send. “Six months ago, when I would tell people I work for an anti-spam company and work on mobile spam, they’d all wonder, ‘What’s mobile spam?

The cost of fielding complaints from exasperated customers outweighs any revenue the wireless companies get from spam messages, Cloudmark’s Reading reckons.

(To ensure that’s the case, follow up your spam reports by calling up your wireless provider and asking to have the relevant text-message charge removed from your bill.) Reading tells me his company’s latest spam filter has the capacity to identify and block most of the current wave of mobile scams before they reach customers.

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